Graphic Designer
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Packaging

Create a niche brand and packaging with a unique backstory. The brand centers around the ancient legend of coffee's origin which goes back to Ethiopia's Keffa region where a shepherd noticed his goats acting strange after eating plants from a bush. The design concept plays on the idea that the goats experience a psychedelic high after eating the leaves which also relates to the fact that coffee jolts people into alertness, changing their mind too. 

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kefa-sign.jpg
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